The Flow brand was born when two siblings, Eda and Saba couldn't find casual yet day-to-night outfits for themselves and thought, 'Why don't we make our own clothes?'
`I had already studied textiles and had always worked in the textile industry, but then I decided to strike out on my own.
Our collection consists of timeless pieces from various product categories, designed to make a woman feel comfortable, casual, sexy, and cool all at the same time.` says Eda.